BRAND ABSOLUT VODKA
ABSOLUT
CAMPAIGN NAME
DRINKSPIRATION HOME EDTION
DESCRIPTION
ALCOHOLIC BEVERAGES
LAUNCH DATE
November 25th, 2010
URL
http://itunes.apple.com/se/app/drinkspiration-home-edition/

 

SYNOPSIS / BRIEF EXPLANATION OF IDEA:



Drinkspiration Home Edition is the perfect application to get your party started. Tap around to discover new, exciting drinks, and share your customized drink collections on Facebook.Drinkspiration Home Edition also offers shopping list functionalities, a mixing assistant tool “How To” mixing videos, step-by-step mixing instructions, and a drink randomizer to take any house party to the next level. The application has six pre-installed ABSOLUT COLLECTIONS featuring classic drink themes such as Red, Celebrating, Prohibition, Summer, Classics and Pre-Party. The user can also create customized drink collections for their parties, and share them on absolutdrinks.com and Facebook. There are advanced search and browse functions for users to receive drink recommendations based on ingredients found at home. And if a user doesn’t have all of the necessary items for drinks they’re looking to make, Drinkspiration Home Edition will create a shopping list and have it emailed to them directly from the app.

 


 

IMAGES FROM THE APP