BRAND ABSOLUT VODKA
ABSOLUT
CAMPAIGN NAME
In An ABSOLUT World
DESCRIPTION
Alcoholic Beverages
LAUNCH DATE
March 11th, 2008
URL
http://absolut.com/iaaw/

 

 

SYNOPSIS / BRIEF EXPLANATION OF IDEA:

In An ABSOLUT World invites all sorts of visionaries - from big name celebrities to consumers - to come up with their own vision of an ABSOLUT World. If the vision is interesting enough ABSOLUT will try and make it a reality. All visions - both realized and unrealized - is gathered on the In An ABSOLUT World website for people to vote and comment on. This is also the place for submitting your own vision.

The site, or campaign hub, itself is a vision of what a website can be – developed with cutting-edge Papervision 3d technology, with real physics. Thanks to the Papervision technology you can toss and play with the cubes, drag them around and spin them in different directions.